Gone were the GSM days for cell phones. I could remember my first cell phone way back 1995 –A Nokia 7510 weighing almost half a kilo.. Lol! Now Cell phones are fully loaded with applications – from MP4, to mobile internet, 3G and mobile TV. The latest I have heard is mobile ad mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators.
Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German Digital Media Association BVDW. I wish this feature is applicable in out country.